Hotel Bonka and Indiandribble join forces, focusing on the power of experiences.

Hotel Bonka is taking over Indiandribble’s activities and strengthens its end-to-end services with a specialized Live & Activations unit.

In a world that is becoming increasingly digital, where artificial intelligence is causing an explosion of content, the need for authentic, human connections is growing. Physical interactions and live experiences are becoming increasingly valuable for brands, organizations and consumers. From this shared belief, Hotel Bonka and Indiandribble are joining forces.

As of 1 December 2025, Hotel Bonka, a creative house active at the intersection of media and marketing, will take over the activities of Brussels-based activation agency Indiandribble. With this strategic move, the two B Corp-certified companies are uniting their strengths to create a fully integrated offering in which strategic communication and content go hand in hand with impactful events and experiences.

The collaboration is a logical next step after several successful projects for clients such as Telenet, PepsiCo, BX Brussels and, more recently, vdk bank. The acquisition allows Hotel Bonka to enrich its expertise in branding, content creation and strategic communication with Indiandribble’s in-depth know-how in the designing, setting up and marketing of events, roadshows and activations.

“We are living in exciting times,” says Catherine Castille, CEO of Hotel Bonka. “The more our world digitalizes, the stronger the desire for real, tangible experiences. At Hotel Bonka, we have believed for years that strong stories push ​ people and brands forward. With Indiandribble’s activation expertise, we can also bring our stories to life physically. Strategically, this is therefore a logical next step. We speak the same language, and are ​ driven by the same values and the same impact-oriented approach.”

Steven De Beukeleer, founder of Indiandribble, adds: “This feels like coming home. We have often worked together with the Hotel Bonka team, and with great pleasure, and there has always been a natural connection. For our team and our clients, this is a fantastic step forward. Moreover, we can now rely on Hotel Bonka’s in-depth strategic expertise, creativity and content engine. This opens up a world of new creative possibilities for ourselves and our clients.”

Activations and events will continue to be developed as an area of expertise within Hotel Bonka, ensuring that Indiandribble’s unique know-how and recognizable approach are preserved—and further strengthened.